Social Networks. Growing or fading?

Social Networking is still an "unknown" in many countries More than one-half of adults surveyed in 17 countries do not know what social networking is, according to Synovate. The company said it asked over 13,000 consumers in Brazil, Bulgaria, Canada, France, Germany, India, Indonesia, Japan, the Netherlands, Poland, Russia, Serbia, Slovakia, South Africa, Taiwan, the United Arab Emirates (UAE) and the US if they were familiar with social networking.

Synovate noted differences in individual countries and among demographic segments. For instance, awareness was higher among younger users which correlates with membership by age in such sites as Facebook, My Space and Flickr.

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