The 6 Valves of Creativity Flow

The 6 Valves of Creativity Flow

Last week, I listened to a fascinating webinar by Paul Deslauriers and Tom Monahan. Paul is the principal of NRG -- an organizational development and consulting firm. Tom was a founding partner of Leonard/Monahan, Providence, RI in 1978, and served as president and executive creative director for 15 years.

The conversation was about the six valves that block creativity in an advertising/branding firm or as Paul described it "an agency health scan." I will provide a link to the audio of the webinar at the end of this entry. What is so interesting about the subject is that Paul could have given the same talk 20 years ago and it would still fall on deaf ears.

He talks about one sticky valve. An agency process or traffic system. One agency had 168 handoffs for print to make its way through the system. Paul helped them reduce it to 22. My belief is that in an agency everyone should be in the creative department. Think about where your agency or firm is blocked. Sometimes it's at the top, sometimes it lies somewhere off the radar.

Listen like a plumber.

http://before-after.com/calls/6_creative_valves.html