Chuck Frey of Innovation Tools has a nice link to the classic SCAMPER technique. Luciano Passuello has a great introduction to this technique at http://litemind.com/scamper/. SCAMPER is an acronym which which helps expand your thinking about a problem. (S) Substitute (C) Combine (A) Adapt (M) Magnify/Modify (P) Put to other purposes (E) Eliminate and (R) Rearrange or Reverse.
The classic product for SCAMPER is baking soda. For example, it's a SUBSTITUTE for toothpaste and it (P) It's been put to dozens of other uses including refrigerator odor control.
Tuesday, August 19, 2008
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